Conversions increased from 32 to 45 (+40.6%), while cost per acquisition (CPA) dropped from $41.87 to $27.31
Google Ad Results of Shopify Server Side tracking using stape.io & Google Tag Manager
Project Overview
The Client operated a Shopify store selling sports and outdoor products but was struggling with inaccurate tracking, resulting in unreliable conversion data and ad performance insights.
The goal was to ensure accurate tracking of the entire customer journey, from product views to completed purchases.
Implementation Journey
Google Ads Results
Google Ads results – Before the GTM Server Side tracking setup
35 conversions from $2.44K in ad spend at a $69.67 cost per conversion.
Google Ads results – After the GTM Server Side tracking setup
➡ Cost per conversion decreased by 39.9%.
Scaling Results (Jan 1 – 13):
45 conversions from $1.23K in ad spend at a $27.31 cost per conversion, achieving an actual ROAS of 4.39 (439%).
➡ Cost per conversion decreased by 34.8%.
Configured Stape.io with a custom domain to enable first-party tracking.
Data recovered form Ad Blockers & Tracking Prevention
GA4 requests impacted by ad blockers and tracking prevention (TP), categorized by event type in Server Google Tag Manager (sGTM).
Recovered Tracking Data by Browser
Event Match Quality in Meta increased to 9.2/10
In Meta Event Manager ,Purchase event received almost all advanced matching parameters.
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Technologies & Tools
Industry-leading platforms and protocols
Google Tag Manager
Google Analytics 4
Google Ad
Shopify
Custom Pixel
Custom JavaScript
Data Layer
SHA256 Encryption
Custom Event
Tag Assistant
GA4 DebugView
MC Item Id
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Let’s build a tracking system that gives you complete visibility, accurate attribution, and privacy-safe data collection.